When people in Denmark buy the ice cream called 'Rainbow Ice', they don't just get ice cream in three different colours, they even get three flavours: Chocolate, vanilla, and strawberry. Neatly stacked together in a rectangular block, clearly defined and separated. Nobody will admit to buying the stuff, but paradoxically it sells in huge quantities.
This is very much the political strategy of the current government in Denmark, with The Liberals (V) and The Conservatives (C) basing their almost permanent majority in the parliament on The Danish People's Party (O). Three different colours. Three different flavours. In unison they offer the Danish electorate choices - within the same block. The blue block. In short, and speaking in political science terms, they have broken the Public Choice code of the bundle purchase nature with voters. You see, when voters 'buy' a political party, they're not only buying one political opinion - but a bundle of them, wrapped up inside a full political programme of that particular party - so it actually makes sense to stay ignorant of most issues. It is rational to be ignorant. Sorry, Public Choicers, for the next very crude ice cream simplification. Why don't you enjoy a couple of scoops as it folds out...
The current government makes it easy for the voters to choose and 'buy'. You see, if you cut the 'Rainbow Ice' block, you can do so from two different angles - and still get three different colours and flavours. The blue block offers three different choices in one block - seen from more than one perspective.
The first perspective is the low income - middle income - high income axis - very important from an identification point of view - where the voters identify themselves with:
This is very much the political strategy of the current government in Denmark, with The Liberals (V) and The Conservatives (C) basing their almost permanent majority in the parliament on The Danish People's Party (O). Three different colours. Three different flavours. In unison they offer the Danish electorate choices - within the same block. The blue block. In short, and speaking in political science terms, they have broken the Public Choice code of the bundle purchase nature with voters. You see, when voters 'buy' a political party, they're not only buying one political opinion - but a bundle of them, wrapped up inside a full political programme of that particular party - so it actually makes sense to stay ignorant of most issues. It is rational to be ignorant. Sorry, Public Choicers, for the next very crude ice cream simplification. Why don't you enjoy a couple of scoops as it folds out...
The current government makes it easy for the voters to choose and 'buy'. You see, if you cut the 'Rainbow Ice' block, you can do so from two different angles - and still get three different colours and flavours. The blue block offers three different choices in one block - seen from more than one perspective.
The first perspective is the low income - middle income - high income axis - very important from an identification point of view - where the voters identify themselves with:
- Low income - The Danish People's Party
- Middle/high income - The Liberals
- Middle/high income - The Conservatives
The second perspective is the change-stability-safety axis - also and ever important axis for political parties - where voters get:
- Change - The Liberals
- Stability - The Conservatives
- Safety/value - The Danish People's Party
Up until the 2001 election value-based topics like immigration were banned before an election - it was considered the place not to go. So the order of the day before that was merely a choice of two options: Change or Stability. Most government coalitions up until 2001 were based on two parties in minority coalitions - sometimes three. One for change, one for stability. The same today: with The Liberals (V) voters get economic dynamics and change, with The Conservatives (C) they get stability in public services. Stability and safety are huge, because 'you know what you have, but you don't know what you're gonna get'. And when they do go for change, they go for the same kind of change on economic and tax issues. These two parties balance each other. But since 9/11 it has somehow become OK also to speak on issues like immigration. So the value-based party of The Danish People's Party (O) has gained much support. With us or against us. Pro or con immigration. But still big on safety. Nobody will admit to buying this chunk - but it sells in huge quantities.
All in all an unbeatable bundle purchase package. A little something for everyone. Three clearly defined chunks of ice cream. If you choose one, the other chunks complement it. And the total package is still there for the taking. Perhaps this is why the blue block does so well? So how does the opposition alternative look? On the first axis of low income - middle income - high income:
All in all an unbeatable bundle purchase package. A little something for everyone. Three clearly defined chunks of ice cream. If you choose one, the other chunks complement it. And the total package is still there for the taking. Perhaps this is why the blue block does so well? So how does the opposition alternative look? On the first axis of low income - middle income - high income:
- Low/middle income - The Social Democrats
- Low/middle income - The Socialist People's Party
- Middle/high income - The Social Liberals
And on the second axis of change-stability-safety:
- Change/value - The Socialist People's Party
- Change/value - The Social Liberals
- Stability/safety - The Social Democrats
The Socialist People's Party (F) goes for stability on social security issues, but are great reformers when it comes to green economy. And when the Social Liberals (B) talk about change, they actually go for the blue block kind of change, namely on economic and tax issues. So the picture is altogether a bit more blurry in the red block. The rainbow ice cream has melted. The voters aren't sure what they're getting when they cut the ice cream block. And perhaps there's just too much change in there? I mean when you 'buy' a political product - perhaps you would want more stability and safety? 'You know what you have, but you don't know what you're gonna get'. They all speak of stability and safety for the low income groups, and of a greener economy. Probably in order to seem like an opposition in unison. So there aren't really three clearly defined chunks in the block of ice cream. Could this be the reason for the much talked about 'cannibalism' between the opposition parties - where one party simply 'steals' votes from the other red block party? And could this melting ice cream be the reason for the lacking success of the opposition - and reversely the success of the current government coalition? Because the opposition hasn't figured out the three-flavoured political strategy? I don't know, it's just one blurry guess. I prefer to stay rationally ignorant.