A debate has been running in the Danish media and in the media magazine of Journalisten lately. In particular, there is no more room for investigative journalism - because it costs. Editor-in-chief of Politiken, Tøger Seidenfaden, launched a new wave. He suggested that with (his) empty pockets why couldn't the newspapers aim at sponsored investigative journalism, i.e. get readers/users to participate and supply tips, and get people with their pockets full to pay for investigative projects around the editorial rooms. With lots of debates in the wake about the seriousness and integrity of the journalistic products to come out of such sponsoring.
And today, Berlingske Media, Politiken, TV2, and other Danish media form a pressure group to get their hands on the ad market through the Norwegian software service of Open AdExchange, based on individual search words. In order to diminish the search engine dominans of Google - and get their hands on the lucrative ad market. Ladies and gentlemen, my first paradoxical reaction is this: When will news papers focus on news at least half as much as they focus on money, ads, and sponsoring?
And today, Berlingske Media, Politiken, TV2, and other Danish media form a pressure group to get their hands on the ad market through the Norwegian software service of Open AdExchange, based on individual search words. In order to diminish the search engine dominans of Google - and get their hands on the lucrative ad market. Ladies and gentlemen, my first paradoxical reaction is this: When will news papers focus on news at least half as much as they focus on money, ads, and sponsoring?
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