'Excuse me, would you like some Protreptic?' Thursday I came accross a philosophical concept I hadn't heard of before: Protreptic. That's right. Even if it does sound like medication for a sore throat. I interviewed management philosopher, professor Dr.phil., Ole Fogh Kirkeby about various hindrances and obstacles we experience as human beings - and as managers. He opened his sweater and revealed a T-shirt with the word Protreptic written in capital letters accross his chest. Obviously a fan.
The purpose of this management coaching style, derived from the Sophistic direction of philosophy, is to 'turn people to their basic values and to force them to look at their entitlement to power and their criteria for the good life'. The purpose is to reduce potential misuse of power to the benefit of the employees and the company as such. Talking about value-based management! To turn people of power against themselves. A truly paradoxical scene.
Read more:
http://en.wikipedia.org/wiki/Protreptic
http://www.cbs.dk/forskning_viden/institutter_centre/institutter/ckl/hoejreboks/arrangementer/friday_november_28_2008_09_00_00_am_protreptik_at_goere_vaerdier_virkelige
http://protreptik.com/litteratur.html
The purpose of this management coaching style, derived from the Sophistic direction of philosophy, is to 'turn people to their basic values and to force them to look at their entitlement to power and their criteria for the good life'. The purpose is to reduce potential misuse of power to the benefit of the employees and the company as such. Talking about value-based management! To turn people of power against themselves. A truly paradoxical scene.
Read more:
http://en.wikipedia.org/wiki/Protreptic
http://www.cbs.dk/forskning_viden/institutter_centre/institutter/ckl/hoejreboks/arrangementer/friday_november_28_2008_09_00_00_am_protreptik_at_goere_vaerdier_virkelige
http://protreptik.com/litteratur.html