'We should look at readers more like customers', Erik Rasmussen, editor-in-chief of the weekly letter of Ugebrevet Mandag Morgen, firmly manifested. His point was that journalism hadn't been able to follow suite with the needs of these customers, hence the declining market for news providers. Erik Rasmussen was directly at odds with Mr. Public Service, DR chairman Michael Christiansen, when he saw readers and viewers more like customers. But that didn't deter him.
Instead of maintaining an old-fashioned view of the journalist, to have a responsibility towards the very abstract 'society as a whole'. The future journalist should be one to care and show responsibility for the reader = the customer. In his mind, the future would hold a shift in paradigme: From information to navigation. Erik Rasmussen held hands with future researcher Anne Skare Nielsen on this point.
This shouldn't stop the journalists from researching stories - it would instead take the best from the analytical, investigative journalism and couple it with the best of the entertaining elements in delivering the stories. I'm paradoxed here: Aren't journalists already doing all they can to do this? Provided the time and the resources.
Instead of maintaining an old-fashioned view of the journalist, to have a responsibility towards the very abstract 'society as a whole'. The future journalist should be one to care and show responsibility for the reader = the customer. In his mind, the future would hold a shift in paradigme: From information to navigation. Erik Rasmussen held hands with future researcher Anne Skare Nielsen on this point.
This shouldn't stop the journalists from researching stories - it would instead take the best from the analytical, investigative journalism and couple it with the best of the entertaining elements in delivering the stories. I'm paradoxed here: Aren't journalists already doing all they can to do this? Provided the time and the resources.